Family-owned private label retailer, specialising in do-it-yourself interior design products, seeks a strategic partner

The family-owned company has grown into a substantial and stable business over the past 25 years, increasingly focusing on its niche in interior design within the do-it-yourself market. 

Business activities

The company’s core activity is importing products under its own brand from Asia and selling them to customers through its webshops and showrooms in the Netherlands (headquarters) and Germany. The products focus on a niche segment in interior design within the do-it-yourself market and are exclusively sourced from quality manufacturers under the company's renowned brand. In total, the company has between 10 and 30 FTEs across three locations in the Netherlands, Germany, and Asia. Operations are overseen by the owner, along with two branch managers. The company fosters a family-like culture.

Transaction rationale

The owner is now seeking a strategic buyer who can provide advantages and help take the company to the next level. The owner welcomes discussions on potential collaborations. Both the owner and his key employee are willing to stay on board after the transaction and are open to participating in it if desired.

Investment considerations

Niche products

The company has a niche focus on interior design within the do-it-yourself market.

Strong own brand

The company only sells products under its own renowned brand, sourced from quality manufacturers only.

International presence

The company is present in Asia, where it sources its products, and has showrooms for sales in its main markets (the Netherlands and Germany).

High customer satisfaction

Approximately 75% B2B and 25% B2C sales with the company, receiving ratings between 4.7 and 4.9 out of 5 stars.

Stable financial performance

Even during recent turbulent times, the company has consistently performed well and remained financially healthy.