With the entry of Sofindev, Loyals has attracted a strong financial and strategic partner, enabling the company to further accelerate its strong growth path. Further expansion of the current team and competencies will be pursued, based on a targeted specialisation within the full package of digital services. In addition, strategic acquisitions, complementing or deepening the current service range, will be carefully considered.

Shareholder Youri Lieberton: “On several occasions over the past few years, we have been approached by consolidation groups, investors and advisors. These encounters often came to nothing, as a picture was painted where Loyals would join a larger group and the company’s DNA, culture and core values would be lost. After our acquaintance with Marktlink, we decided to start our own path of growth. Marktlink has supported us in formulating the Loyals Group and in finding our financial partner Sofindev. The collaboration with Marktlink was very gratifying and we look back on it with great pleasure.”

Role Marktlink

On behalf of Marktlink, Luc Keltjens and his team advised on the deal: “In the dynamic and highly consolidating market of digital agencies, we helped Loyals find the right partner to support its independent growth, whilst maintaining its DNA. Due to the many transactions and our extensive experience within this sector we have guided Loyals in analysing the market and finding the first potential strategic partners for the Loyals group. We are pleased to have had the opportunity to support the shareholders in taking this important next step, and we wish Youri Lieberton and Jerry Remmers good luck with their new adventure.

About Loyals

Loyals, based in Mijdrecht, the Netherlands, is a fast-growing full-service agency for branding and digital transformation with a history of more than 20 years. Under the leadership of experienced entrepreneurs Youri Lieberton and Jerry Remmers, the company evolved into a prominent digital agency focused on the Dutch mid-market. Amongst its clients are many small to medium-sized businesses, but also governmental authorities and semi-public institutions. Loyals is built on a solid technical foundation, complemented by a strong marketing team. With a team of about 50 employees, the business operates with a full-service business model with a focus on Strategy, Design, Creation of brand identity and brand experience, (online) Marketing, Development and Hybrid events. This enables Loyals to deliver custom solutions for its clients as one company and one team, acting as a strategic partner to its clients’ senior management and operating as an extension of their organisations with respect to branding and digital transformation.

About Sofindev

Sofindev is a leading independent private equity firm, specialised in buy-out and growth capital for small and mid-sized companies in the Benelux region. Sofindev’s funds have made equity investments of more than 300 million euros in more than 50 small and medium-sized companies. Currently, the Sofindev Management team manages the Sofindev IV fund (°2015) with committed capital of 107 million euros and the recently raised Sofindev V fund (°December 2019), with total commitments of 170 million euros. Just like Sofindev IV, Sofindev V achieves equity investments in successful Benelux based SMEs, in partnership with the entrepreneurs and management teams of these companies, to support their further growth.