Media, advertising & communication
The British media, advertising, and communication industry is undergoing a digital transformation, much like the rest of Europe and Scandinavia. Traditional advertising and media agencies have been acquiring new digital agencies to bring these competencies in-house, ensuring they can continue to serve as full-service providers for their clients.
Trends and Developments
There is a growing trend of consolidation between digital agencies and more traditional advertising and media agencies. Smaller entrepreneurial companies, which have largely driven the development of digital technologies, often lack the resources to manage multifaceted, complex projects for larger clients. This has created a need for partnerships between digital startups and well-established agencies with extensive experience in project management and traditional communication.
The Shift from Offline to Online
The rise of new digital platforms and technologies has caused a dramatic transformation in the communication industry in a relatively short time. Print media is increasingly being replaced by digital formats, and the number of platforms has surged in recent years. Digital agencies now offer specialized services, while technologies like AI and AR are becoming integral to communication strategies for client businesses.
Buy-and-Build Strategies
Buy-and-build approaches are happening in both directions. Traditional advertising and communication companies are acquiring digital expertise through acquisitions, while successful digital startups are bringing communication teams in-house by purchasing agencies.
Marktlink: Your Specialist in Media, Advertising, and Communication Acquisitions
Each year, more than a thousand entrepreneurs in the advertising and media sector use Marktlink Multiple to estimate the value of their business. In recent years, we have assisted and advised on numerous mergers and acquisitions where agencies have joined forces. This reflects the significant movement in company acquisitions within this industry.
Our experience with many transactions has provided us with valuable insights, enabling us to offer qualified advice and help you find the perfect match, whether you're considering buying or selling. We also have an extensive portfolio of potential buyers and sellers in this sector.
Marktlink in Denmark boasts a vast network—both nationally and internationally. We have deep knowledge of local markets across Europe and Scandinavia and actively support you in achieving your goals. Our specialists provide expertise and guidance to help you find the right successor or partner to realize your growth ambitions. Our advice is always committed, independent, and professional, with the aim of securing the best possible deal for you as an entrepreneur.
Contact us now for more information.